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Research papers

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research


Videos

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
×

Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270


Videos

Slice it, dice it, and stitch it back together- An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Avik Halder, Elizabeth May, Harvir S. Bansal
December 4, 2017
×

Citation

Halder, May and Bansal (2017a, December 04). Slice it, dice it, and stitch it back together- An Asia perspective. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/slice-it-dice-it-and-stitch-it-back-together--an-asia-perspective


Research papers

Slice it, dice it, and stitch it back together: An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Elizabeth May, Harvir S. Bansal, Avik Halder
Company: Research Now SSI
May 9, 2017
×

Citation

May, Bansal and Halder (2017a, May 09). Slice it, dice it, and stitch it back together: An Asia perspective. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/slice-it-dice-it-and-stitch-it-back-together-an-asia-perspective