Data integration and the future of market research

Date of publication: May 13, 2018


Author: Elizabeth May


While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done. The overall goal of this paper is to provide: 1. Guidance on how to start (or continue) down the path of data integration and consider new techniques that power data to action within businesses; 2. Provide case studies of data integration and therefore stimulate ideas as to how data integration can be done; 3. Demonstrate smart data integration considerations for 2018 that will support the future of research.

Elizabeth May


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