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Data integration and the future of market research

Date of publication: May 13, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

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Author: Elizabeth May

Abstract:

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Elizabeth May

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Research Papers

Data integration and the future of market research

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research


Research Papers

Integration of market research and database

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Ignacio Macías

Company: GfK

February 1, 2005

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Citation

Macías, I. (2005a, February 01). Integration of market research and database. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/integration-of-market-research-and-database


Research Papers

The future of market research products and markets

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Jagdish N. Sheth

 

June 15, 1979

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Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets


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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets