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Videos
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Citation

Shotton, R. (2023a, October 05). Hacking the human mind. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/hacking-the-human-mind


Videos
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Citation

Bulatova and Demir (2023a, October 05). Empowering Danone's innovation pipeline through search analytics. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/empowering-danone-s-innovation-pipeline-through-search-analytics


Videos

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
Company: PepsiCo
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/humanity-in-creative-development-12159


Videos

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
Company: Cisco
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need-12200


Research papers

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
September 29, 2023
×

Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/humanity-in-creative-development


Research papers

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
September 29, 2023
×

Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need


Research papers

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023
Authors: Cecily Mejia, Hannah Pucci, Karl Joyce
September 28, 2023
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Citation

Mejia, Pucci and Joyce (2023a, September 28). Uncovering the Why. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/uncovering-the-why


Research papers

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Authors: Patrick Fagan, Vanja Ljevar
September 28, 2023
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Citation

Fagan and Ljevar (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk


Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights