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Research reports

ESOMAR guideline on social media research (Spanish)

This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). ESOMAR guideline on social media research (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/esomar-guideline-on-social-media-research-spanish-


Research reports

Passive data collection observation and recording (Spanish)

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Passive data collection observation and recording (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/passive-data-collection-observation-and-recording-spanish-


Research reports
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Citation

B.V., E. (2013a, June 15). Key requirements for mobile research (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-spanish-


Research reports

Notes on how to apply ICC/ESOMAR code (Spanish)

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). Notes on how to apply ICC/ESOMAR code (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/notes-on-how-to-apply-icc-esomar-code-spanish-


Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2012
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Citation

B.V. and B.V. (2012a, June 15). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-spanish--7833


Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-spanish-


Research reports

28 questions to help buyers of online samples (Spanish)

The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 28 questions to help buyers of online samples (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/28-questions-to-help-buyers-of-online-samples-spanish-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Research papers

The interaction between media, technology and youth (Spanish)

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005
Author: Nora D'Alessio
October 23, 2005
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Citation

D'Alessio, N. (2005a, October 23). The interaction between media, technology and youth (Spanish). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/the-interaction-between-media-technology-and-youth-spanish-