24 questions to help buyers of social media research (Spanish)

Date of publication: June 15, 2012

Author: ESOMAR B.V.


These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The context notes help provide an understanding of the reasons why the questions should be asked. They will help the user ensure that what they receive from a social media data provider is what they expected.



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