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The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Radhecka Roy, Ratna Pratik Thakar
Company: Ipsos MRBI
June 15, 2016
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Citation

Roy and Thakar (2016a, June 15). The inspiration ecosystem. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-inspiration-ecosystem