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The inspiration ecosystem

Date of publication: June 15, 2016

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Company: Ipsos MRBI

Authors: Radhecka Roy, Ratna Pratik Thakar

Abstract:

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight sources to curate for insights and craft for inspiring storytelling - hosted on a unique platform that allows UL to maximize return on insight. The study covered 5 markets (Brazil, Indonesia, Thailand, UK, Vietnam) and was executed in 5 weeks.

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