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The inspiration ecosystem

Date of publication: June 15, 2016

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Company:

Authors: Radhecka Roy, Ratna Pratik Thakar

Abstract:

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight sources to curate for insights and craft for inspiring storytelling - hosted on a unique platform that allows UL to maximize return on insight. The study covered 5 markets (Brazil, Indonesia, Thailand, UK, Vietnam) and was executed in 5 weeks.

Radhecka Roy

Author

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Ratna Pratik Thakar

Author

This is a long description of some author details.

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Research Papers

The inspiration ecosystem

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ratna Pratik Thakar, Radhecka Roy

Company: Ipsos MRBI

June 15, 2016

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Citation

Thakar and Roy (2016a, June 15). The inspiration ecosystem. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-inspiration-ecosystem-8826


Research Papers

The sentient ecosystem

Catalogue: ESOMAR Congress 1964

Author: Stafford Beer

 

June 15, 1964

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Citation

Beer, S. (1964a, June 15). The sentient ecosystem. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-sentient-ecosystem


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Owning Inspiration

Catalogue: Congress 2023

Authors: Daron Sharps, Martyn Hill

 

September 27, 2023

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Citation

Sharps and Hill (2023a, September 27). Owning Inspiration. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/owning-inspiration


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Citation

Roy and Thakar (2016a, June 15). The inspiration ecosystem. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/owning-inspiration