The inspiration ecosystem

Date of publication: June 15, 2016

Abstract:

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight sources to curate for insights and craft for inspiring storytelling - hosted on a unique platform that allows UL to maximize return on insight. The study covered 5 markets (Brazil, Indonesia, Thailand, UK, Vietnam) and was executed in 5 weeks.

Radhecka Roy

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Ratna Pratik Thakar

Author

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Integrated insights engine

Catalogue: Fusion 2019

Authors: Kyle Findlay, Horacio Gonzalez

Company: Kantar

November 10, 2019

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