Resources Library by ANA

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Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: George Pappachen, Richard Coombe

Company: KANTAR TNS Malaysia

September 15, 2010

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way

Author: David W. Stark

Company: KANTAR TNS Malaysia

September 22, 2009

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006

Author: David W. Stark

Company: KANTAR TNS Malaysia

October 8, 2006

Digital dreams, digital nightmares

Digital dreams: we live in a bright, clean world where every need is served by technology. Everything is automated and personalised to individual needs. Intelligent networks have learned to anticipate needs, and our social lives are unbounded by...

Catalogue: ESOMAR Conference on Digital Futures 2005

Author: Ben Lovejoy

Company: KANTAR TNS Malaysia

March 1, 2005

The end of anonymity as we know it

This paper initiates a discussion about respondent anonymity.Both from the side of the consumer as well as from the client, there are reasons to give the removal of anonymity from respondents some second thoughts. Anonymity is not equal to privacy...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Author: Rob J.F. Does

November 28, 2004

The calculus of consumer privacy

This paper provides the 'algebra of the consumer's mind' regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insights, seeing how each is appropriate to a variety...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Barbara Itty, Jeffrey Ewald, Jacqueline Beckley, Howard R. Moskowitz

September 19, 2004

No successful CRM without MRC

The essence of analytical CRM consists in learning from past customer interactions to improve future actions. The data that is collected can be later analysed to illustrate all important aspects of the customer interaction process. In the past, most...

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Author: Thomas Liehr

Company: KANTAR TNS Malaysia

March 17, 2002

Clearing the eMist

The paper focuses on issues associated with ethical behaviour and research on the internet. The authors note the reasons for increased interest in research on the internet and describe the link between ethical behaviour and research quality,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Ian Brace, John Pallister, Clive Nancarrow

September 23, 2001

Public attitudes towards privacy

In meeting the primary objective of this research, to provide further clarification of the nature of public concern about privacy, survey researchers are also reminded that they are to some extent a part of the problem itself, and must constantly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: David Beazley

June 15, 1973