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Research papers
Regional diversity in China and its impact on pricing strategy
China, with its 1.2 billion people, presents itself as one of the most promising future markets for most multinational companies. China also has a proud and continuous history of more than five thousand years with one written language. However,...
Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Lynn Y.S. Lin
Company: BBI Group
November 1, 1996
Research papers
Comparison of survey responses among Asian, European and American consumers and their interpretations
Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure...
Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
Research papers
Which strategy should I take
During the 1980âs we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...
Catalogue: Seminar 1990: New Product Development
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
Research papers
Our experiences of forecasting non-fast moving consumer goods products & services
Forecasting new Fast-Moving Consumer Goods (FMCG) sales potential prior to test market has been available, and quite successful for twenty -20 years. During the past eight years, much effort has been devoted to duplicating the forecasting success...
Catalogue: ESOMAR Congress 1989
Authors: Gilles Hustaix, Lynn Y.S. Lin
Company: Burke, Inc.
September 1, 1989
Research papers
The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases
The U.S. test marketing scene has been going through revolutionary changes since 1980 with the advent of electronic technology with high powered minicomputers. It is now possible to collect supermarket laser scanner sales data, TV viewing patterns,...
Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1988
Research papers
Forecasting the sales impact of new product improvement
This paper summaries the authors' experience in estimating the sales impact of product quality improvements, made to new products. The paper describes the manner in which a particular forecasting technique takes account of product evaluation in its...
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lynn Y.S. Lin, Stephen Factor
Company: Burke, Inc.
October 26, 1987
Research papers
Estimating new product price elasticity before launching
In this paper, the authors describe a method that has been tested for many years. It offers a means for testing and evaluating the sales effect of price decisions based on consumer survey data at various price levels before the product's new price...
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Sampson, Lynn Y.S. Lin
Company: Burke, Inc.
October 26, 1987
Research papers
Forecasting new over-the-counter drug sales at various price levels
In this paper, several case examples, including several new self-diagnosed test products are presented. Detailed description of the pre-test market procedure, including the use of either printed concept material or TV commercial with product trial...
Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1987
Research papers
