Comparison of survey responses among Asian, European and American consumers and their interpretations
Abstract:
Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure and same questionnaire. It is our intention in this paper to share this experience with our Japanese and European colleagues regarding the differences in consumer responses from Asia, Europe and the U.S. Purchase intentions from Japan, Taiwan, China, the U.S. and five European countries (Federal Republic of Germany, France, Italy, Spain and United Kingdom) will be presented. According to actual in-market validations, proper interpretations of survey responses for decision-making will be discussed
Research Papers
Forecasting the sales impact of new product improvement
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lynn Y.S. Lin, Stephen Factor
Company: Burke, Inc.
October 26, 1987
Research Papers
Which strategy should I take
Catalogue: Seminar 1990: New Product Development
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
