Comparison of survey responses among Asian, European and American consumers and their interpretations

Date of publication: June 15, 1990


Author: Lynn Y.S. Lin


Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure and same questionnaire. It is our intention in this paper to share this experience with our Japanese and European colleagues regarding the differences in consumer responses from Asia, Europe and the U.S. Purchase intentions from Japan, Taiwan, China, the U.S. and five European countries (Federal Republic of Germany, France, Italy, Spain and United Kingdom) will be presented. According to actual in-market validations, proper interpretations of survey responses for decision-making will be discussed

Lynn Y.S. Lin


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