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Comparison of survey responses among Asian, European and American consumers and their interpretations

Date of publication: June 15, 1990

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Company: Burke, Inc.

Author: Lynn Y.S. Lin

Abstract:

Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure and same questionnaire. It is our intention in this paper to share this experience with our Japanese and European colleagues regarding the differences in consumer responses from Asia, Europe and the U.S. Purchase intentions from Japan, Taiwan, China, the U.S. and five European countries (Federal Republic of Germany, France, Italy, Spain and United Kingdom) will be presented. According to actual in-market validations, proper interpretations of survey responses for decision-making will be discussed

Lynn Y.S. Lin

Author

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Research Papers

Price sensitivity, does it increase during a recession?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1984

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Citation

Pioche, Lin and Standen (1984a, June 15). Price sensitivity, does it increase during a recession?. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/price-sensitivity-does-it-increase-during-a-recession-


Research Papers

Forecasting the sales impact of new product improvement

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Lynn Y.S. Lin, Stephen Factor

Company: Burke, Inc.

October 26, 1987

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Citation

Lin and Factor (1987a, October 26). Forecasting the sales impact of new product improvement. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/forecasting-the-sales-impact-of-new-product-improvement


Research Papers

Which strategy should I take

Catalogue: Seminar 1990: New Product Development

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1990

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Citation

Lin, L. Y. (1990a, June 15). Which strategy should I take. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/which-strategy-should-i-take


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Citation

Lin, L. Y. (1990a, June 15). Comparison of survey responses among Asian, European and American consumers and their interpretations. ANA - ESOMAR. Retrieved June 05, 2023, from


https://ana.esomar.org/documents/which-strategy-should-i-take