Back

Forecasting new over-the-counter drug sales at various price levels

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Company:

Author: Lynn Y.S. Lin

Abstract:

In this paper, several case examples, including several new self-diagnosed test products are presented. Detailed description of the pre-test market procedure, including the use of either printed concept material or TV commercial with product trial use experience at home is given. In addition, estimating procedure of sales volume and other sales components, such as penetration, purchase units and sizes, repurchase rate and repurchase cycle if applicable, is included. Summary of validation record (comparison of forecast vs. actual in-market sales) will be included.

Lynn Y.S. Lin

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Estimating new product price elasticity before launching

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Peter Sampson, Lynn Y.S. Lin

Company: Burke, Inc.

October 26, 1987

×

Citation

Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-


Research Papers

Forecasting the sales impact of new product improvement

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Lynn Y.S. Lin, Stephen Factor

Company: Burke, Inc.

October 26, 1987

×

Citation

Lin and Factor (1987a, October 26). Forecasting the sales impact of new product improvement. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/forecasting-the-sales-impact-of-new-product-improvement


Research Papers

A comparison of sales forecasting methods

Catalogue: The European Marketing Research Review 1971

Authors: Spyros Makridakis, Steven Wheelwright

 

June 15, 1971

×

Citation

Makridakis and Wheelwright (1971a, June 15). A comparison of sales forecasting methods. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/a-comparison-of-sales-forecasting-methods


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Lin, L. Y. (1987a, June 15). Forecasting new over-the-counter drug sales at various price levels. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/a-comparison-of-sales-forecasting-methods