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Forecasting new over-the-counter drug sales at various price levels

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

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Author: Lynn Y.S. Lin

Abstract:

In this paper, several case examples, including several new self-diagnosed test products are presented. Detailed description of the pre-test market procedure, including the use of either printed concept material or TV commercial with product trial use experience at home is given. In addition, estimating procedure of sales volume and other sales components, such as penetration, purchase units and sizes, repurchase rate and repurchase cycle if applicable, is included. Summary of validation record (comparison of forecast vs. actual in-market sales) will be included.

Lynn Y.S. Lin

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Citation

Lin, L. Y. (1987a, June 15). Forecasting new over-the-counter drug sales at various price levels. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/forecasting-new-over-the-counter-drug-sales-at-various-price-levels