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Research reports

Qualitative research into the TSA corporate adverting campaign

Lintas Ltd. in conjunction with the COl are currentlydeveloping a new corporate advertising campaign for theTraining Services Agency. The purpose of the campaignis to create a more informed and sympathetic attitudeamongst employers, employees and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research into the TSA corporate adverting campaign . ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-tsa-corporate-adverting-campaign-


Research reports

Research into 'bitterman' and 'our house' advertising for Ind Cope

Advertising for Ansells Bitter and Tetley Bitter in theMidlands and the North has been based on a similar format,the Bitterman. In the South, however, the decisionwas taken not to adopt the 'Bitterman' approach. However,it is felt that there could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Research into 'bitterman' and 'our house' advertising for Ind Cope. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/research-into-bitterman-and-our-house-advertising-for-ind-cope


Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Psychological of sheets. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/psychological-of-sheets


Research reports

VIM advertising research

The general objectives were to assess in qualitativeterms which concept and concepts appeared to be mostlikely to reinforce loyalties to Vim and to attract womenundecided between Vim and Ajax.More specifically, the objectives were:1. To examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1975
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Citation

, C. (1975a, February 19). VIM advertising research. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/vim-advertising-research


Research reports

Makin commercial research

In June-July of this year, a series of group discussions wascommissioned as part of a larger research program, designedto provide a comprehensive evaluation of the effect of the newManikin campaign. As a consequence, two new commercials ('Beach'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 6, 1974
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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/makin-commercial-research


Research reports

After-shave hall test research report prepared for Yardley of London Ltd.

This report presents the findings of the third in aseries of hall tests which have been carried out by CRAMon behalf of Yardley of London Limited, to evaluatealternative concepts, packs, and names for a new range ofmen's toiletries. In each case, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). After-shave hall test research report prepared for Yardley of London Ltd.. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/after-shave-hall-test-research-report-prepared-for-yardley-of-london-ltd-


Research reports

Qualitative research on Keymarket guarantees

Keymarkets have been offering a cash guarantee of lowprices in their stores. This has normally involved theconsumer comparing a certain outlay on groceries, with the cost of the same items in anotherlocal store. The research was required in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on Keymarket guarantees. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-keymarket-guarantees


Research reports

Research report on customers' attitudes to P.A.C.E.S in nuneaton

This research was commissioned to investigate customers'responses to the new system of collection and accountingknown as P.A.C.E.S. The new system has been piloted inNuneaton and Newcastle South branches and the research wascarried out in the former...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1973
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Citation

, C. (1973a, December 09). Research report on customers' attitudes to P.A.C.E.S in nuneaton. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/research-report-on-customers-attitudes-to-p-a-c-e-s-in-nuneaton


Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-