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Qualitative research on Keymarket guarantees

Date of publication: May 1, 1974

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Keymarkets have been offering a cash guarantee of low prices in their stores. This has normally involved the consumer comparing a certain outlay on groceries, with the cost of the same items in another local store. The research was required in order to evaluate the impact, credibility, and format of such a guarantee system.

CRAM/Peter Cooper Archive

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, C. (1974a, May 01). Qualitative research on Keymarket guarantees. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cinzano