Qualitative research on Keymarket guarantees

Date of publication: May 1, 1974


Keymarkets have been offering a cash guarantee of low prices in their stores. This has normally involved the consumer comparing a certain outlay on groceries, with the cost of the same items in another local store. The research was required in order to evaluate the impact, credibility, and format of such a guarantee system.

CRAM/Peter Cooper Archive


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