Resources Library by ANA

The banking shopper

The competitive landscape is increasingly cluttered for the financial service providers in general and banks in particular. if we talk specifically about the Middle east region, with higher GDP per capita, the financial sector has grown much faster...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Aruni Ghosh, Tahir Khalil

June 15, 2009

The banking shopper

Shopper research is a buzzword today. As the traditional brand building vehicles such as mass media become increasingly saturated and, as a consequence more fragmented, it is theoretically easier to reach a consumer inside a store while he or she is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Aruni Ghosh, Tahir Khalil

March 4, 2009

Between a rock and a hard place

In September 2007, following a number of news reports concerning the international liquidity difficulties generated by the U.S. ‘sub-prime’ problems, the United Kingdom experienced the first sustained run on a major retail bank for over 00...

Catalogue: Congress 2008: Frontiers

Authors: Steve Nuttall, Tony Dent

Companies: YouGov, Sample Answers Ltd

June 15, 2008

Money, money, money

The UK and Ireland's financial sector is one of the most dynamic and innovative in the world: where credit is easy, driven largely by banks and building societies which encouraged consumers to spend, spend, spend.However, this move towards typically...

Catalogue: Qualitative 2005

Authors: Fiona Jack, Greig Burnside

Company: Green Light International

November 13, 2005

Up to speed

The paper presents a history of how MasterCard, its member banks and MJI have collaborated in Asia Pacific to identify new business opportunities in credit cards, using conjoint measurement as the basic foundation for generating and qualifying...

Catalogue: Asia Pacific 2005

Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus

Companies: MasterCard, Moskowitz Jacobs Inc.

March 13, 2005

Global customer satisfaction monitoring

This paper reviews some of the key issues facing organisations that monitor customer satisfaction on a global basis.In particular, it investigates the banking sector and draws on the experience of global financial institutions in terms of designing a...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Alison Blair

February 1, 2005

Live without fear

The paper is a case study of the ABN-AMRO Freedom credit card, born of a journey of understanding the consumer using a multi-pronged and iterative process.The research exercise involved studying the cultural context of saving and finance;...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Sangeeta Gupta, Vasantha Kumar, Madhumita Chakraborty

Company: Nielsen

February 1, 2005

Trading places

Using findings from a continuous survey amongst UK Internet bank customers and additional primary research conducted in December 2004, this paper aims to provide a unique insight into Internet banking in the United Kingdom.The paper reveals...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Quentin Ashby

February 1, 2005

Playing to the end game

Marketing in India, with its economic and social contrasts, is often likened to dealing with several markets at the same time. The population of more than one billion differs enormously with 15 different languages, social customs and live...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Nayantara Chakravarthi, Vivek Bengani, Y.V.D.Y. Prasad

February 1, 2005