Money, money, money
The UK and Ireland's financial sector is one of the most dynamic and innovative in the world: where credit is easy, driven largely by banks and building societies which encouraged consumers to spend, spend, spend. However, this move towards typically short-term offers has done little to segment loyalty in the sector. Promiscuity is rife. Nevertheless, tentative signs are emerging of a return to 'traditional values' with one or two banks and building societies stressing long-term relationships. This paper draws comparisons between the UK and Ireland with other markets where lending and financial services maintain more traditional patterns.
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