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Research papers

Similarity and diversity in European attitudes

This paper draws mainly from the vast amount of qualitative work done for the European Commission since 1986 to provide a better understanding of what Europeans are, how they view Europe and the European Union, and what research reveals more...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Daniel Debomy, Melanie Bortun, Thomas Glaser, Ruben Mohedano
Companies: OPTEM, Data Media Ltd.
October 28, 2001

Research papers


The objective of this seminar is to clarify the key issues that face companies in the Single European Market, to analyze how this perspective influences their strategies, and to determine the new needs for information and consultancy which...

Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Debomy
Company: OPTEM
June 15, 1990

Research papers

Introduction to the seminar

The programme of this seminar is based on three lines of thought: a) previous business-to-business research seminars had been mainly technique- oriented b) one major change in the last 5 years or so, as far as we are concerned, has been a gradual...

Catalogue: Seminar 1988: Business To Business Research
Author: Daniel Debomy
Company: OPTEM
June 15, 1988

Research papers

Qualitative techniques to identify and evaluate key market development factors

Over the past ten to fifteen years, decision-makers have gradually turned to scenario-based approaches. In these, rather than try to foretell the future as an extension of the present, they seek more realistically to envisage possible states of the...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Daniel Debomy
June 15, 1986

Research papers

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Daniel Debomy
November 1, 1977