Abstract:
The objective of this seminar is to clarify the key issues that face companies in the Single European Market, to analyze how this perspective influences their strategies, and to determine the new needs for information and consultancy which researchers should be prepared to cope with. We have designed it in the hope that it provides for a four-fold exchange of views : between companies from economic sectors exposed in various mays to 1992 ; between the different company functions the most likely to see their policies affected by 1992 ; between company managers, consultants, and the European Commission.
This could also be of interest:
Research Papers
Introduction
Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Bill Blyth
 
August 1, 1998
Research Papers
Introduction
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
 
March 1, 1979
Research Papers
Introduction
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982
