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Research papers
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Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/answers-not-analytics


Videos
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Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/answers-not-analytics-10854


Research papers

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides
Company: NAILBITER Inc.
November 11, 2018
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Citation

Dhand, Idelchik and Orphanides (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue-9499


Videos

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Yelena Idelchik, Amishi Takalkar
Company: NAILBITER Inc.
November 11, 2018
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Citation

Idelchik and Takalkar (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue


Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018
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Citation

Ramos, M. (2018a, February 08). Strategies to increase feedback quality in open-ended survey questions. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/strategies-to-increase-feedback-quality-in-open-ended-survey-questions


Research papers

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary
Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones
Company: VoxPopMe Ltd
September 4, 2017
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Citation

Brien, Macko, Higgins and Jones (2017a, September 04). Math and magic. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/math-and-magic


Research papers

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jeff Tsui, Alex Tu
Company: Kantar
May 9, 2017
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Citation

Tsui and Tu (2017a, May 09). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies-


Research papers

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Zou Xiong, Xiaoqiong (Afra) Chen
Company: Ipsos MRBI
May 5, 2017
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Citation

Xiong and Chen (2017a, May 05). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research-8978


Research papers

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook?In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Graeme Lawrence, Sally Lewis
Company: Join the Dots InSites Consulting
November 16, 2016
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Citation

Lawrence and Lewis (2016a, November 16). Real to reel. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/real-to-reel-8911