Abstract:

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create shorter surveys by replacing endless check boxes with real words. In this webinar, Miguel Ramos, Product Marketing Manager at Confirmit, will look at the power of open-ended questions in Market Research studies. He will cover: Use of open-ended questions with prompted instructions to enhance and increase participant feedback. How to use audio and video questions to complement the respondent's true feelings and attitudes Join Miguel for this short and practical webinar to using open text questions to drive your Market Research activities in 2018!