Abstract:

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers. With a collection of standardized videometrics across a quantitative sample size, the insights revealed using quant video offer a unique, actionable, and believable data. Manufacturers understand and highly appreciate the value of having a maintained and constantly growing Norms database through which to compare their metrics. As an industry thought leader, NAILBITER has consulted FMCG brands towards the confluence of online surveys and observational research. In response to constantly growing demands in the industry, they look forward to continuing to bring highly scalable, behavioral methodology to clients across the FMCG industry.