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Research reports

Malt based spreads

Previous qualitative research indicatedpotential in the market place for the concept of a malt-based spread in terms of the 'Home Time' concept thensubmitted for research. The general objectives of this part of the research programmewere to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Malt based spreads. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/malt-based-spreads


Research reports

Champneys at Tring Limited

During the past two years it has become evident that thenature of the Champneys market has been changing, inparticular, they are attracting an increasing number ofyounger visitors. Champneys management wish to accuratelyidentify some of the changes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1975
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Citation

, C. (1975a, August 03). Champneys at Tring Limited. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/champneys-at-tring-limited


Research papers

The female fashion market in Toronto

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Douglas J. Tigert
August 1, 1975
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Citation

Tigert, D. J. (1975a, August 01). The female fashion market in Toronto. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-female-fashion-market-in-toronto


Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975
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Citation

Asselbergs and Bogaerts (1975a, August 01). Structuring the market for heavy duty detergents. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/structuring-the-market-for-heavy-duty-detergents


Research reports

Qualitative research on Close-Up packs and fluoride concept

Several new pack designs have been developed for Close-Uptogether with some copy elements. The objectives of thisresearch were: 1. To assess reactions by Close-Up users and non-usersto the pack designs and copy elements in relation totheir current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1975
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Citation

, C. (1975a, July 03). Qualitative research on Close-Up packs and fluoride concept. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-packs-and-fluoride-concept


Research reports

Qualitative research on the 'freshness sector'

The general objective of this piece of research was to obtain a consumer assessment of 4 new freshness positioning.  About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1975
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Citation

, C. (1975a, January 03). Qualitative research on the 'freshness sector' . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-freshness-sector-


Research reports

Qualitative research on Sweet Home development

Earlier market positioning research by CRAM on StrongholdAerosol Spray Disinfectant indicated that a particularaspect of Sweet Home, i.e. the soft furnishings use appearedto be a viable positioning for the product in its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Qualitative research on Sweet Home development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-home-development


Research reports

Qualitative research on Cream Perfumes

This research was designed to produce qualitative data on:1. Why women use/not use Cream Perfumes; 2. The perceived advantages and disadvantages ofCream Perfumes;3. How they are used and positioned relative to perfumesand other toiletries; 4. Women's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on Cream Perfumes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cream-perfumes


Research reports

Report on qualitative research on carbonated drinks

Beechams Products have developed a new, low calorielemon carbonated drink as an addition to the PLJrange.The research reported here sets out attitudes to thisproduct amongst slimmers and weight watchers bothusers and non-users of PLJ and to one group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on carbonated drinks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-carbonated-drinks