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The female fashion market in Toronto

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Douglas J. Tigert

Abstract:

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all tables and charts covering attitudes and shopping behaviour refer to that single product class.

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