Abstract:
The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all tables and charts covering attitudes and shopping behaviour refer to that single product class.
Research Papers
Pushing the hot buttons for a successful retailing strategy
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Douglas J. Tigert
 
June 15, 1982
Research Papers
Market monitoring through attitude research
Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
 
April 1, 1974
Research Papers
A comparative analysis of alternative segmentation methodologies
Catalogue: ESOMAR Congress 1989
Authors: Douglas J. Tigert, Stephen J. Arnold
 
September 1, 1989
