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Videos
Closing the Empathy Gap with LOreal's Global Connect Programme
LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...
Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
October 1, 2024
Videos
Unravelling the Cost-of-Living Crisis Myth
In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...
Catalogue: Congress 2024
Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene
October 1, 2024
Research papers
Tips and Tricks to Make Pricing Research Better and More Actionable
Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...
Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
Videos
Stuck In Neutral
Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
August 5, 2024
Research papers
Mastering the Behavioural Science Maze
In our daily life, we are constantly flooded with information: while shopping at a grocery store we hear music, we are surrounded with logos and packaging of different brands and marketing tactics, we see and interact with other customers or workers,...
Catalogue: North America 2024 - Innovation
Authors: Michelle Niedziela, Sophia Stafford
Company: HCD Research
July 5, 2024
Research papers
Stuck in Neutral
This paper challenges our perceptions of innovation and invites researchers to view consumers through a new lens. It argues we are not living in an age of innovation and that a plateau has likely been reached. It introduces the concept of an...
Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
July 5, 2024
Research papers
