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Mastering the Behavioural Science Maze

Date of publication: July 5, 2024

Catalogue: North America 2024 - Innovation

Company: HCD Research

Authors: Michelle Niedziela, Sophia Stafford

Abstract:

In our daily life, we are constantly flooded with information: while shopping at a grocery store we hear music, we are surrounded with logos and packaging of different brands and marketing tactics, we see and interact with other customers or workers, etc. It can be challenging to sort through all of the noise when trying to make decisions, from what to buy or even how to navigate the store.

Michelle Niedziela

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Sophia Stafford

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Mastering the Behavioral Science Maze

Catalogue: North America 2024 - Innovation

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Company: HCD Research

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Citation

Niedziela, M. (2024a, August 05). Mastering the Behavioral Science Maze. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/mastering-the-behavioral-science-maze


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Citation

Niedziela and Stafford (2024a, July 05). Mastering the Behavioural Science Maze . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science