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Research papers

The "steps-and-parts" model for polling

This paper presents a methodological theory of public opinion research which we call the "steps-and-parts" model for polling. This theory is an analysis of polling, not an analysis of opinion. It deals with the researcher's role-actions in polling...

Catalogue: ESOMAR/WAPOR Conference 1955
Authors: Stuart Carter Dodd, Chahin Turabian
June 15, 1955
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Citation

Dodd and Turabian (1955a, June 15). The "steps-and-parts" model for polling . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-steps--and-parts-model-for-polling-


Research papers

What are durable and capital goods?

For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: N. H. Pearson
June 15, 1955
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Citation

Pearson, N. H. (1955a, June 15). What are durable and capital goods?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-are-durable-and-capital-goods-


Videos
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Citation

(1970a, January 01). Congress 2022 Introduction by Committee Chair. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/congress-2022-introduction-by-committee-chair


Videos
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Citation

(1970a, January 01). Congress 2022 Presidential Adress. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/congress-2022-presidential-adress

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
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Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics


Videos
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Citation

(1970a, January 01). Opening Keynote Jeremy Gutsche. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opening-keynote-jeremy-gutsche


Videos
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Citation

(1970a, January 01). Congress 2022 welcome by ESOMAR CEO. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/congress-2022-welcome-by-esomar-ceo