Abstract:
For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the market for durable goods whilst chocolate remains in the consumer bracket; or do we refer to lubricating oil as a durable product whilst we accept gasoline as a consumer product? Should a car used solely for restricted private weekend driving be regarded as capital goods, and cars used every day over long distances for business purposes; be termed durable goods? It is clear that other than in those circumstances where it is self evident, the classification must depend upon the point of view of the person paying for the goods themselves.
Research Papers
Marketing activities in Japan
Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
 
June 15, 1961
Research Papers
Market research in the USSR: Reducing its costs and improving quality
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: B. A. Soloviov, A. B. Feldman, B. A. Khramtsov
 
September 1, 1978
