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Research papers

Changing consumer perceptions and expectations

Who is our media user? The VRT study department's triangular study conceived together with Synovate/Censydiam outlines a very detailed image of the media user in a multimedia context. What are the media needs of the Fleming, how are these evolving...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Daniël Poesmans, Wouter Quartier
June 4, 2006

Research papers

So you bought yourself a PPM panel...

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Wouter Quartier, Sven Lardon
June 17, 2004