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Changing consumer perceptions and expectations

Date of publication: June 4, 2006

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Daniël Poesmans, Wouter Quartier

Abstract:

Who is our media user? The VRT study department's triangular study conceived together with Synovate/Censydiam outlines a very detailed image of the media user in a multimedia context. What are the media needs of the Fleming, how are these evolving throughout the day and which medium is the most successful in meeting those needs? The results are a road-map to guide the Flemish public broadcaster, the VRT, as a multimedia company through the uncertain times of the new multimedia world.

Daniël Poesmans

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Wouter Quartier

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Poesmans and Quartier (2006a, June 04). Changing consumer perceptions and expectations. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/understanding-consumer-expectations-