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Research papers

Time as the unifying metric

The paper argues that time budget studies offer a way forward for audience measurement in the digital era, helping us look across media and playing an essential dual role in media research, namely: providing a catalyst for fusion between single media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Richard Marks
Company: KANTAR TNS Malaysia
June 22, 2005

Research papers


The CESP has carried out two types of experiment on measuring First Reading Yesterday (FRY). The first was performed during the National Readership Survey (NRS) in 1988. A questionnaire on yesterday reading was given by phone three weeks after the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Hugues Chavenon, Françoise Dupont
June 15, 1994

Research papers

Know thy customer

In November 1993 TV I launched South Africa’s first time budget diary. Faced with the impending deregulation of South African broadcasting, the need was felt to investigate the available television audience (in TV l’s target market), and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Helen van der Walt
May 1, 1994

Research papers

Media moments

The present monograph on "media moments" objectively confirms that media contact depends in part on life-stvle. Preferred media moments with the press, television and radio are arranged differently according to the days of the week and how the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Hugues Chavenon, Michel Lejeune
May 1, 1994

Research papers


This paper presents a new approach to media strategy, based on the use of the "Temps Media" studies carried out by TMPR 1 on the basis of the CESP Time- Budget Multimedia Study. The guiding principle of our approach is that of basing the media...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Hélène Haering
May 1, 1994

Research papers

Increasing the value of computer interviewing

This paper looks at the growth of computer interviewing over recent years. It discusses our experience with respect to computer interviews and looks at where it has proved successful and where problems have arisen. The paper concentrates on the use...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Julian R. Bond
June 15, 1991

Research papers

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: John Deighton, Franco M. Nicosia, Yoram Wind
June 15, 1983

Research papers

Models of the effects of advertising

An aggregate, numerical model is proposed to assess the effects of advertising. It is intended as an aid to advertisers and to an advertising agency. The main decisions it assists are about the size and allocation over time of the advertising budget,...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Simon Broadbent
June 15, 1982

Research papers

Budget-temps and panel multi-media surveys

Since few years a wide programme has been engaged by C.E.S.P, to repertory the needs and schedule new investigations in order to complete its present surveys about Press, Cinema, Radio, Television and Placarding audiences. In this aim, a wide survey,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Daniel Mugnier
June 15, 1980