Exploration into the time-money tradeoff

Date of publication: June 15, 1983

Abstract:

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the use of estimates of time's value to describe and possibly predict how consumers will respond to technological malfunction.

John Deighton

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Franco M. Nicosia

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Yoram Wind

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