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Exploration into the time-money tradeoff

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: John Deighton, Franco M. Nicosia, Yoram Wind

Abstract:

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the use of estimates of time's value to describe and possibly predict how consumers will respond to technological malfunction.

John Deighton

Author

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Franco M. Nicosia

Author

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Yoram Wind

Author

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Citation

Deighton, Nicosia and Wind (1983a, June 15). Exploration into the time-money tradeoff. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/time-as-the-unifying-metric