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Research papers

Generation Create!

The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
Companies: Hello Ara, Woolworths
November 22, 2023

Research papers

Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023
Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina
September 29, 2023

Research papers

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
September 28, 2023

Research papers

Ending Period Shaming in East Africa, and Beyond, for Good

The impact of shame on women and girls is a complex and multi-faceted issue that is at the core of thisresearch paper. How does shame touch the lives of girls and women? Does it have lasting repercussionsbeyond the initial experience of feeling or...

Catalogue: Congress 2022: 75th Anniversary
Authors: Amelie Truffert, Rhonda Fontaine, Paul Drawbridge
Company: Ordinary Differences
September 23, 2022

Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022

Research papers

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author: Dharmendra Jain
Company: Kantar Kenya
September 23, 2022

Research papers

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary
Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe
Companies: Versa Research, GIVO Africa
September 23, 2022

Research papers

Future-proof data quality using AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}This paper details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019

Research papers

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019