Abstract:

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and art offers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals the real face of Africa: the true aspects of African lives, lifestyles, expectations and achievements. Research delivers a fresh perspective, solid evidence of the changes happening in Africa and realistic hopes for the future of the continent. Research means change for Africa: in the way we think of Africa; in the way we see African people, citizens and consumers; as we see the real opportunities; in the speed with which investment comes into the continent; for more than a billion human beings. Change for humanity.