Resources Library by ANA

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021

Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell

Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data

November 11, 2021

Celebrating failure

...what?? Celebrate getting things wrong...I don't think so!Well, let's look at this with an open mind – how can we succeed if we don't fail? If we don't have permission to fail, then how can learn and grow? So, what are the mistakes that have...

Catalogue: Webinars 2017

Authors: Finn Raben, Anne-Sophie Damelincourt, Jon Puleston, Sjoerd Koornstra

October 17, 2017

What market researchers can learn from other creative industries

If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...

Catalogue: Webinars 2015

Authors: Jon Puleston, Melissa Moxley

Company: Kantar

June 15, 2015