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Celebrating failure

Date of publication: October 17, 2017

Catalogue: Webinars 2017

Authors: Finn Raben, Anne-Sophie Damelincourt, Jon Puleston, Sjoerd Koornstra

Abstract:

...what?? Celebrate getting things wrong...I don't think so! Well, let's look at this with an open mind – how can we succeed if we don't fail? If we don't have permission to fail, then how can learn and grow? So, what are the mistakes that have been made by agencies, clients, suppliers to the industry? What did they learn? How can we all learn from these mistakes so that we can succeed as an industry in 2017 and beyond?

Finn Raben

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Anne-Sophie Damelincourt

Author

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Jon Puleston

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Sjoerd Koornstra

Author

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Citation

Raben, Damelincourt, Puleston and Koornstra (2017a, October 17). Celebrating failure. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/celebrating-failure