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Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
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Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/avoid-content-sins


Webinars

How does MRX marketing measure up?

New research amongst UK and US agencies and suppliers reveals the levels of marketing spend, and the key challenges faced by MRX marketers. Lucy Davison of Keen as Mustard Marketing guides you through the new study and what it means for your insight...

Catalogue: Webinars 2017
Author: Lucy Davison
November 7, 2017
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Citation

Davison, L. (2017a, November 07). How does MRX marketing measure up?. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/how-does-mrx-marketing-measure-up-