Using data in your content marketing can improve both your credibility and reputation.
But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough understanding of it, make using data in content challenging.
Tune in to learn how you can produce content, that despite this challenging backdrop:
- Avoids committing content sins which involve using data in ways that lack robustness, clarity and credibility
- Makes you a quant-tent winner whose uses data to make their content meaningful, engaging and reputation-enhancing
- Turns content into quant-tent by effortlessly combining words and numbers together
You only present once: Kiss or be killed!
Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Yves Marbeau
June 15, 1990
Exploring the use of visuals in the delivery of research data
Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Adam Frost, Tobias Sturt
October 1, 2015
Faster and more effective decision-making through web-based reporting
Catalogue: ESOMAR Net Effects 2001
Author: Wally Balden
Company: Maritz Research
February 11, 2001
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