Avoid content sins

Date of publication: August 12, 2021

Catalogue: Webinars 2021

Company: ESOMAR

Author: Jack Miles

Abstract:

Using data in your content marketing can improve both your credibility and reputation. 

But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough understanding of it, make using data in content challenging. 

Tune in to learn how you can produce content, that despite this challenging backdrop: 

  1. Avoids committing content sins which involve using data in ways that lack robustness, clarity and credibility
  1. Makes you a quant-tent winner whose uses data to make their content meaningful, engaging and reputation-enhancing 
  1. Turns content into quant-tent by effortlessly combining words and numbers together 

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