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Videos

Revealing favela & luxury (Portuguese)

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Daniela Malouf, Barbara Toscano, Hilaine Yacooub
Company: Qualibest.com assessoria e Servicos em Internet Ltda
June 15, 2015
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Citation

Malouf, Toscano and Yacooub (2015a, June 15). Revealing favela & luxury (Portuguese). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revealing-favela-luxury-portuguese-


Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015
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Citation

Lima, M. C. (2015a, June 15). Market research, Big Data and competitive advantage (Portuguese). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-big-data-and-competitive-advantage-portuguese-