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Revealing favela & luxury (Portuguese)

Date of publication: June 15, 2015

Catalogue: Latin America 2015: Carnival of Insights

Company:

Authors: Daniela Malouf, Barbara Toscano, Hilaine Yacooub

Abstract:

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to reveal the nature of engagement and the role of digital and technology in women's lives and to disclose the paradoxes of the digital and technology consumption within LUXURY and FAVELA's universes. What are the differences and similarities among these worlds? Somehow, do they collide?

Daniela Malouf

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Barbara Toscano

Author

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Hilaine Yacooub

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Daud Malouf, Faria and Yacooub (2015a, June 15). Revealing favela & luxury. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/revealing-favela-luxury-


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Ochoa, Fusco, Tomás and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved June 02, 2025, from


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Malouf, Toscano and Yacooub (2015a, June 15). Revealing favela & luxury (Portuguese). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker