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Research papers

Market research in the USSR: Reducing its costs and improving quality

The paper describes effective methods of solving problems that appeared in the durable consumer goods market (TV-sets) in the early 70's. In spite of time limitations the research program was successfully carried out at a rather low cost. The studies...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: B. A. Soloviov, A. B. Feldman, B. A. Khramtsov
September 1, 1978

Research papers

Changes in economic management in USSR

Recent changes in economic mechanism in USSR profoundly affect all aspects of national economy. They are closely connected to the shift from administrative methods of management to economic ones, much larger role of enterprises in the economic...

Catalogue: ESOMAR Congress 1988
Author: Andrey A. Goriatchev
September 1, 1988

Research papers

Experience in consumer goods

In the work there are three parts. The first part is devoted to the analysis of economic and social aspects of the consumer goods market development in the USSR in 1985-1991. In the second part of the work the peculiarities of market research in the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Natalija Cherkasova
June 15, 1991