Market research in the USSR: Reducing its costs and improving quality
Abstract:
The paper describes effective methods of solving problems that appeared in the durable consumer goods market (TV-sets) in the early 70's. In spite of time limitations the research program was successfully carried out at a rather low cost. The studies undertaken included evaluation of the market situation, development of a concept and research hypothesis, selection of economy methods and preparing recommendations. The system of measures and incentives worked out as a result of this study and put into practice by the organs of state administration has led to a father increase and improvement of the TV market and -production in the USSR.
This could also be of interest:
Research Papers
Changes in economic management in USSR
Catalogue: ESOMAR Congress 1988
Author: Andrey A. Goriatchev
September 1, 1988
Research Papers
Reducing promotion costs
Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Colin N. Maitland, J. Vanamali
June 15, 1979
Research Papers
Quality in market research
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Andy Dexter, David Smith
Company: DVL Smith Ltd
September 1, 1993
