Market research in the USSR: Reducing its costs and improving quality
Abstract:
The paper describes effective methods of solving problems that appeared in the durable consumer goods market (TV-sets) in the early 70's. In spite of time limitations the research program was successfully carried out at a rather low cost. The studies undertaken included evaluation of the market situation, development of a concept and research hypothesis, selection of economy methods and preparing recommendations. The system of measures and incentives worked out as a result of this study and put into practice by the organs of state administration has led to a father increase and improvement of the TV market and -production in the USSR.
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