Abstract:

In the work there are three parts. The first part is devoted to the analysis of economic and social aspects of the consumer goods market development in the USSR in 1985-1991. In the second part of the work the peculiarities of market research in the USSR are described. More Attention is now paid to studying the consumer, his habits and p references. However, the total shortage of goods and services in the USSR aa well as the planning system of the economy have deformed the psychology of not only the consumer but also the manufacturer. Enterprises lost the incentives to improve their products because they are sure of their sale. Competition of manufacturers in the Soviet Market is practically absent. It is these causes that determine the insufficient attention to market research in the USSR. this country there also are its peculiarities in production and sale Registration. This registration is not continuous in the USSR, many Research problems are therefore to obtain information on individual products trade. It is not customary in the West. In market research various sample, survey data are used, such as face-to-face, telephone, mail interviews, panel surveys, information from special observers. The third part of the work contains the analysis of the results of market research in the USSR commissioned by foreign clients. These orders made, in particular, develop qualitative research, increase the requirements to interviews, begin to test products, make reports in a different way. Western firms and Soviet researchers frequently do not understand each other because of the fact that they use different terms and differently understand market situation and market research objectives.To know more about each other is the only way to understand.