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McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/when-analytics-go-wrong
Desai et al. (2009a, February 11). Mastering insights that pay. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/mastering-insights-that-pay