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Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Hugh Carling, Patrick Fagan
Company: Liveminds
November 10, 2019
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Citation

Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865