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Using the real behaviour behind Big Data to improve participant quality

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Hugh Carling, Patrick Fagan

Abstract:

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Hugh Carling

Author

This is a long description of some author details.

Patrick Fagan

Author

This is a long description of some author details.

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Citation

Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865