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Videos
Ahead of the curve
Catalogue: Congress 2023
Author: Sven Meijer
Company: Objective Platform
October 5, 2023
Videos
The New Marketing Renaissance
Catalogue: Congress 2023
Authors: Karin Haglund, Cajsa Wiren
Companies: Nepa Sweden, Klarna Bank
October 5, 2023
Videos
Revolutionise your Marketing Strategy with AI
Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning.
Catalogue: Congress 2023
Author: Tarek Reslan
Company: GrowthTribe
October 5, 2023
Videos
Augmented Reality: A Critical Part of Your Toolkit
Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...
Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
Companies: Snap Inc., Alter Agents
September 27, 2023
Research papers
Empathy and its Role in a VUCA Business World
What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...
Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
Research papers
Augmented Reality: A Critical Part of Your Toolkit
Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...
Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
Videos
Empathy and its Role in a VUCA Business World
What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...
Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
Companies: Quantum Consumer Solutions, TATA Group
September 27, 2023
Research papers
The Reality of Seniors in the "Rapidly Aging" Country of Japan
When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society.
Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
Research papers
