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Research papers

Providing online customers with an 'extraordinary customer experience'in telecommunications markets

This paper examines important issues facing telecommunication firms with regard to their website design. The key finding is that telecom websites are complex by trying to achieve many different roles simultaneously. The paper stresses the importance...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: David Jamieson, Matt King
Company: Maritz Research
October 20, 2002

Research papers

Mobile internet: threat or opportunity?

This paper assesses how operators view Mobile Internet and whether they see it as a threat or opportunity. It evaluates the key Mobile Internet issues confronting operators and suggests actions that they can potentially take to best exploit the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: David Willan
Company: The BPRI Group
October 20, 2002

Research papers

The beginning?

With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy. This paper explores the consumer element of these strategies and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: David Walker, Bruce Bogle, Theano Anastasopoulou
October 20, 2002

Research papers

Beyond the hype

This paper describes how marketing intelligence allows Sony Ericsson to make a more valid assessment of the capitalised value of new products and services enabled by 2.5 and 3rd generation technology. As standard (conjoint) methodologies do not...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Annica Towliat, Jürgen Warnecke
Company: SKIM
October 20, 2002

Research papers

What value do customers attach to instant news?

This paper describes the work that has been carried out to understand the relevance, importance and value attached to instant news by consumers in a developing country. A unique methodology combining off line and on line approaches was used to...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Anusheel Shrivastava, A. Sundara Rajan
October 20, 2002

Research papers

Scoring, segmenting and characterizing telecom costumers on the basis of attitudinal loyalty

This paper begins by estimating a composite measure (index) of attitudinal loyalty for customers of a major telecom supplier's ISP services. The index is constructed in such a way as to maximize differentiation amongst respondents. Next it employs...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Paul Pacholski, Joseph Retzer
Company: Maritz Research
October 20, 2002

Research papers

Skating on thin ice

Network operators have no claim on the final consumers. The consumer's relationship with the network is channelled through the service provider, and the consumer does not necessarily have to interact with the network.Yet fierce competition exists...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Jeanette Deetlefs
October 20, 2002

Research papers

Increasing telecom revenue through mobile centrex in the Norwegian business market

This study tested the market and revenue potential for Mobile Centrex in the Norwegian business market. Mobile Centrex is a system that allows businesses to change from using fixed line telephones to partially or entirely using mobile phones. The...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Bjarne André Aamli
October 20, 2002

Research papers

Is the future wireless?

The highly developed Nordic telecom market has undergone enormous changes in the past decade. From dealing with a single customer group (fixed line only), we now face a much more sophisticated market with three coexisting groups: fixed line only;...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Svein Thalberg
Company: KANTAR TNS Malaysia
October 20, 2002