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Mobile internet: threat or opportunity?

Date of publication: October 20, 2002

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Company:

Author: David Willan

Abstract:

This paper assesses how operators view Mobile Internet and whether they see it as a threat or opportunity. It evaluates the key Mobile Internet issues confronting operators and suggests actions that they can potentially take to best exploit the opportunities in a challenging market environment.

David Willan

Author

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Willan, D. (2002a, October 20). Mobile internet: threat or opportunity? . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/panel-based-mobile-online-research