Resources Library by ANA

Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ushma Kapadia, Sagar Ramsinghani, Serene Wilson

Companies: Nestle, Kantar

November 28, 2023

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Akiko Koyasu, Yoshiaki Saito

November 22, 2023

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson

November 22, 2023

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ana Ivanovic, Ana Ivanovic, Giulia Gasperi, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum

Companies: Cargill, TRIPTK

November 22, 2023

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Leigh Caldwell, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear

Company: Irrational Agency

November 22, 2023

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito

Company: Truth Consulting

November 22, 2023

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park

November 22, 2023

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation

Author: Yongtae Park

Company: Google

November 22, 2023

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum

November 22, 2023