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You searched for: "*"

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Research papers

Beyond 2020

Catalogue: Vision and Values 2021

Author: Christian Kurz

October 25, 2021

Videos

Beyond 2020

Catalogue: Vision and Values 2021

Author: Christian Kurz

Company: Viacom International Media Networks

October 25, 2021

Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune

Companies: Viacom International Media Networks, Tapestry

September 8, 2019

Videos

Standing out from the crowd

Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and presents a 'festival framework', identifying the key...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Christian Kurz

Company: Viacom International Media Networks

September 8, 2019

Videos

The role of channel logos in on-demand platforms

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Christian Kurz

December 12, 2018

Videos

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary

Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Company: MARE

November 27, 2017

Research papers

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary

Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Company: MARE

September 4, 2017

Research papers

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier

September 22, 2016

Videos

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna

June 15, 2016

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January

1947

October

2024

You searched for: "*"

Research papers

Catalogue: Vision and Values 2021

Author: Christian Kurz

October 25, 2021

Citation

Videos

Catalogue: Vision and Values 2021

Author: Christian Kurz

Company: Viacom International Media Networks

October 25, 2021

Citation

Research papers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune

Companies: Viacom International Media Networks, Tapestry

September 8, 2019

Citation

Videos

Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and presents a 'festival framework', identifying the key...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Christian Kurz

Company: Viacom International Media Networks

September 8, 2019

Citation

Videos

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Christian Kurz

December 12, 2018

Citation

Videos

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary

Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Company: MARE

November 27, 2017

Citation

Research papers

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary

Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Company: MARE

September 4, 2017

Citation

Research papers

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier

September 22, 2016

Citation

Videos

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna

June 15, 2016

Citation